Do you want to learn about how to boost your small business? Need advice from the experts? Hear firsthand from small business leaders as they address trends and issues facing today’s entrepreneurs during the FedEx Office Boost Your Small Business Tweet Chat series. This series started last week and will run each of the first three Thursdays in October, ending October 20.
Each Tweet Chat features a different small business expert and new topic for discussion. Melinda Emerson, the best-selling author and host of #Smallbizchat (a weekly talk show on Twitter) kicked off the series on October 6. She provided tips about how to recession-proof a small business from future economic unrest.
Here are a few tips by Melinda Emerson on strategic marketing and cash management to recession-proof your small business. You can find the full transcript here.
1. Keep marketing. Do not be tempted to cut or eliminate marketing activities. This is no time to cut back on marketing. If you can’t afford a full-blown marketing campaign, pursue low-cost options such as social media marketing, webinars, news releases, email blasts, blogging and online newsletters. Be sure to keep your marketing activities going at least six months so that you can track your rate of return.
2. Add value, not price. Continuously adding value to yourservicesis the way to get repeat customers and new business through referrals. Adding price without value is a lose/lose proposition. You may get the reorder, but your client will start looking for a replacement vendor.
3. Under Promise and Over Deliver. Excellent customer service is the number one way to beat the recession. If you do a great job and your customers love working with you, your customers will become an unpaid sales force for your business. If do great work, are highly responsive if there’s a concern, make follow-up calls, send thank you cards and throw in little extras – all that shows you care. It’s also the best way to encourage your customers to refer you more business. Be known for delivering great products and services. Do not treat your customers like you are doing them a favor.
Now that you’ve gotten Melinda’s tips, don’t miss our upcoming Boost Your Small Business Tweet Chats:
· October 13, 8 p.m. ET/5 p.m. PT (Tonight): Successful advertising for a small business can reach new and existing customers to drive business. Duct Tape Marketing founder and best-selling author John Jantsch (@ducttape) will lead a discussion focusing on how to make advertising pay off through a targeted online and offline approach for entrepreneurs.
· October 20, 8 p.m. ET/5 p.m.:Whether a new or established small business, there are cost effective strategies to develop or re-create branding. Founder and CEO of the award-winning SmallBizTrends.com Anita Campbell (@smallbiztrends) will share tips on branding on a shoestring budget.
To attend these sessions on Twitter, follow #fedexsmallbiz. You can post comments or questions throughout each Tweet Chat session by simply sending a tweet using the #fedexsmallbiz hashtag. Small business owners are also encouraged to submit questions in advance of each weekly session to the @FedEx Twitter handle, either via direct message or in a tweet using the #fedexsmallbiz hashtag.
We look forward to you joining us!
FedEx Office compensated the three small business experts participating in the FedEx Office Boost Your Small Business Tweet Chat program. The experts’ ideas relayed in this blog post and related Twitter discussions are their own and are not provided by FedEx Office.