Making Your Business Look Good
on Paper, One Sheet at a Time
You might remember a post from fellow Out of Office blogger Adam a little while back, where he mentioned that his mom used to run a daycare center out of her home. When she wanted to bring more business in to the center, she would ramp up her marketing efforts with brochures or postcards. Like many small business owners, Adam’s mom understood the importance of having her marketing materials professionally printed so they would create a good first impression with current and prospective customers. She also knew how important it was to keep her style consistent across everything she made, building her brand with each flyer she distributed or business card she handed out.
But one place small business owners often forget to play up their company’s brand and style is letterhead. Professional letterhead can be easily created with templates available online, in programs like Microsoft Publisher or with the FedEx Office Design & Print Center in-store or online. And contrary to what most letterhead today might indicate – it doesn’t need to be just plain white paper with a small logo at the top if that’s not the style of your business!
When selecting a letterhead design, keep a theme in mind that complements the style of your business, the look of your other marketing materials – and your services! For example, a florist could use letterhead that features a bold and beautiful flower pattern. A handyman might consider a design that incorporates measuring tape, paintbrushes or tools into the border. Or a graphic designer might highlight his or her artistic flair with a more edgy layout, like the one below.
Compelling visuals associated with the products or service your business provides can help grasp your reader’s attention at first glance – and remind them of exactly who you are and what you do. Then take it all one step further by adding your logo or a unique tagline that promotes your business. Of course, the most important component is your contact information! Provide your address, phone number, e-mail address and website so customers can quickly get in touch with you.
And now that you’re stocked with all-new letterhead, you can communicate in style!
Related FedEx Office Solutions: Design & Print Center
To see a FedEx Office team member work with a small business owner to find solutions to her company’s marketing and branding needs, check out this video.