Branding

Nothing tells customers more about a company than its brand image – a collective impression created by factors like a company’s logo, slogan, signage, marketing materials, website and more. And remember, first impressions matter, but so do all the impressions after that! ...read more

 Summer’s Here and the Time Is Right for Signs to Sell Your Beets

The Farmers’ Market is probably one of my favorite weekend destinations. I love fresh vegetables and fruit – not mention these days you can find farm-fresh eggs, fresh organic cheeses and dairy products, just-picked herbs, and some fantastic organic grass-fed meats if you’re really lucky. For a foodie like me it is absolute nirvana…a perfect state of peace, not the ‘90s Seattle grunge band!

Yet on my treks to various markets recently, I’ve noticed one thing that often could use some extra pizzazz – the signs many of these small businesses use to market their farm-fresh goodies. Whether you’re selling homemade crafts, grass-fed brisket or the oh-so-delectable banana-pineapple-macadamia nut salsa I can never resist, the signs you use to advertise your business and set you apart from the other vendors selling similar wares are critical! ...read more

You might remember a post from fellow Out of Office blogger Adam a little while back, where he mentioned that his mom used to run a daycare center out of her home. When she wanted to bring more business in to the center, she would ramp up her marketing efforts with brochures or postcards. Like many small business owners, Adam’s mom understood the importance of having her marketing materials professionally printed so they would create a good first impression with current and prospective customers. She also knew how important it was to keep her style consistent across everything she made, building her brand with each flyer she distributed or business card she handed out. 

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